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Microsoft and Yahoo, with respect to the search business partnership contract between the companies, the U.S. Department of Justice and the European Union (EU) has cleared the last hurdle of approval from.

The two companies launched, 18, said the future will focus on the details of the migration.

The two companies joint press release, "about the deal is scheduled to begin running in the next few days, Yahoo's algorithmic search and paid search platform and then transferred to Microsoft, Yahoo are two companies in the world Premium Implementation will be the exclusive sales contract for search advertisers, "he said.

CEO of Microsoft (CEO) Steve Ballmer said that, in this approval process, "an exciting milestone," she said. The deal was first announced this month that 2009 was 7. Between the two companies earlier, after a long hard negotiations have failed to reach the back of the merger agreement.

The two companies said the move search algorithm to be completed by the end of 2010. And before that, but he wants to move a portion of the advertising partnership. However, a much greater impact if it determines that the end of the ad sales season, the transition could be shifted to the latter year 2011.

Microsoft and Yahoo, but he wants to complete the transition in 2012 until early. Once this is done, "Yahoo and Microsoft have different fields for advertisers, is expected to provide support to their own customers. Yahoo's sales team is a large advertisers, SEO and SEM distributors, resellers exclusively responsible to support its clients. Microsoft is responsible for supporting self-service advertisers, "the companies said.

EU June 18, Yahoo announced the official Microsoft site network approval for the exclusive contract to provide search technology. Getting the EU approval, the relationship can significantly affect competition in Europe, said the deal does not believe that. EU watchdog of the European Commission (EC) is a partnership of advertisers, publishers, said the impact of user survey. EC is not harmful to the industry that, on the contrary, Microsoft has a way for Google to get to the counter, reached the conclusion that it would stimulate competition in the field of Internet search and search advertising.

EU approval had been expected to some extent. Already last week, had been around for such a prediction.

Microsoft and Yahoo in the future, "South Korea, Taiwan, before you start a business partnership in the region of Japan based on" The companies need regulatory approval in those countries said.