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U.S. Apple (AAPL.O: Quote, Profile, Research) released by the tablet PC 27 "iPad (Aipaddo)" about the publishing companies expecting the increase and people become more interested in e-books. However, portable music player "iPod (iPod)" to bring a revolution that dramatically changed the way music is fun and can not be expected to say it.

CEO Steve Jobs announced Aipaddo Committee (CEO), the application of e-books "iBooks (Aibukkusu)" e-book sales with "iBook (Aibukku) Store" to demonstrate, through a new online reading proposed form.

"Aibukkusutoa" will provide the British Pearson and Penguin books PSON affiliated with News Corp.-owned HarperCollins NWSA U.S., France LAGA Lagardere subsidiary Hachette Book Group, the U.S. CBS (CBS: Quote, Profile, report) and is affiliated with Simon & Schuster Macmillan, but not aligned with the contract terms, Apple hopes will lead to increase in the number Aipaddo e-book readers.

Electronic publishing of books, according to statistics of the trade group International Digital Publishing Forum, 2009, the third e-book wholesale revenue for the quarter was U.S. $ 4650 million (approximately \ 4.2 billion) and year 1390 synchronized magnification of about three million dollars.

9.7 inches (about 24.6 cm) touch screen with a thickness of 0.5 inches (about 1.3 centimeters) of Aipaddo (from 499 dollars) is a U.S. online retailer Amazon's ( AMZN.O: Quote, Profile, Research), the "Kinder" (currently $ 259) and Barnes and Noble "nook" that would conflict with other devices such as e-books.

Simon & Schuster spokesman, Adam Rothberg said, "I think about Aipaddo is very good. Is the most advanced equipment that is always good, and Apple has now joined the repertoire books. Publications It's great from the standpoint of the industry, "said