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United States time, Apple 25, 2010 first fiscal quarter (10-12 quarter 2009) announced the financial results. 7000 profit of 3.3 billion dollars, per share of 3.74 U.S. dollars has been reported, and the results were higher than Wall Street analysts expected.

This is a 6000 profit of 2.2 billion dollars per share from 2.54 dollars recorded a year earlier and 50 percent of the year.

First quarter 2010 sales of one year which is 156 billion dollars, compared with 32 percent in the third quarter the previous year. Wall Street, a profit of $ 2.07 per share, 11.2 billion in sales was $ 1000 10000-126 analyst forecast issued 100 million dollars and fit. Apple also was announced only a very conservative estimate, as usual. Company's 2009 fourth quarter (2009 July to September period) when the earnings announcement, the 2010 first quarter earnings per year of $ 1.70 to 1.78 dollars a share, with revenue of $ 113 billion 100000000-116 U.S. dollars clearly had a fit and prospects.

The result of this, the factors significantly exceeded the expected value for one thing, Apple is, 2009 December 26, greeted the final day one year from the first quarter of 2010, 2009, the U.S. Financial Accounting Standards Board in the fall ( Financial Accounting Standards Board: FASB) are listed as a point to follow the new accounting rules are shown. According to the same rules, which was adopted by Apple "iPhone" and "Apple TV" will record sales of over two years and, unlike during the same quarter of the actual recorded sales will be recorded.

Like the past two quarters, Mac and iPhone sales are reported, but the announcement has been strong, once again "iPod" in the sales slowdown is expected. Apple, the 2010 year rose 33 percent during the quarter, an increase of 336 million units sold to Mac, iPhone unit sales grew 100 percent increase from a record 870 million units, but, iPod's Sales rose 8% which is down 2100 million units.